Hauv tsib xyoos dhau los, 95% ntawm lub tebchaws nyob rau sab av loj African tau poob qis hauv kev muab kev pabcuam hauv Is Taws Nem thoob ntiaj teb, tab sis ob xyoos dhau los, ntau tshaj li kaum lub tebchaws African tau ntes.Tam sim no tag nrho cov teb chaws African nkag mus hauv Is Taws Nem tau tshaj 50%.13. Tsis tas li ntawd, ntau qhov kev lag luam hauv Internet thiab e-lag luam tau nce zuj zus, thiab muaj ntau dua 500 lub tuam txhab lag luam e-commerce.Ntawm lawv, muaj ntau dua 260 platform-hom e-commerce platforms hauv West Africa.Muaj ntau.Nws cia siab tias xyoo 2025, ntau lub tuam txhab Internet thiab e-lag luam platforms yuav raug teev nyob rau hauv Johannesburg Tshuag Txauv (JSE) hauv South Africa.Tseem yuav muaj ntau lub tuam txhab hauv Internet tau teev tseg hauv New York, Tebchaws Meskas.Los ntawm txawv teb chaws xov xwm tsom xam ntawm tag nrho cov teb chaws Africa Txoj kev loj hlob ntawm e-commerce nyob rau hauv lub mainland yog cog lus.
Cov nuj nqis no yog qhov tshwm sim ntawm kev txhim kho ntxov ntawm Internet infrastructure hauv ntau tshaj kaum lub tebchaws hauv Africa.Ntawm lawv, South Africa muaj kev loj hlob e-lag luam loj tshaj plaws, thiab cov tuam txhab lag luam e-lag luam loj tshaj plaws yog nyob hauv Nigeria, Gabon, Kenya, Egypt, Equatorial Guinea, Mauritius, Ghana, thiab lwm yam. Txhua lub tebchaws muaj e-commerce platforms rau online khw.Niaj hnub no peb qhia cov ntsiab lus ntawm kev lag luam e-lag luam hauv Republic of Ghana; nyob rau hauv cov nroog loj ntawm Republic of Ghana, qib siab broadband thiab wired nkag rau high-speed Internet yog ib qho yooj yim mus thov, thiab cov nqi broadband yav dhau los ob xyoos Cov ntaub ntawv thiab cov ntaub ntawv xov tooj ntawm tes tau zoo dua li yav dhau los.Txoj cai tshwj xeeb no muaj kev loj hlob ntau dua rau cov neeg siv Internet.Muaj 15.7 lab tus neeg siv Is Taws Nem hauv Ghana, thiab ntau dua 76% ntawm lawv siv Is Taws Nem tsawg kawg ib zaug hauv ib lub lis piam.Ghanaian netizens siv mobile Device nkag mus rau hauv Internet yog ntau dua li qhov nruab nrab ntawm 96% ntawm lwm lub teb chaws nyob rau hauv teb chaws Africa.
Cov ntawv thov online nrov tshaj plaws yog whatsapp, facebook, thiab YouTube.Thawj ob muaj 93% ntawm kev teeb tsa smartphone.TikTok tseem tab tom txhim kho sai hauv cov tebchaws no.Cov kev teeb tsa ntawm qhov pib kev sib raug zoo thiab kev lom zem apps yog thawj zaug hauv lub khw app.Txawm li cas los xij, tag nrho cov qeb duas ntawm cov apps yuav tuaj yeem nkag mus rau saum tsib; tam sim no, TospinoMall hla ciam teb e-lag luam mobile app tau nkag mus rau saum tsib qeb khw hauv Ghana.Qhov kev lag luam e-lag luam no tau tsim thiab tsim los ntawm Suav thiab tau tso tawm thaum Lub Kaum Ob Hlis 2019. Qhov hloov tshiab tau pib ua haujlwm thaum Lub Peb Hlis 2020, vam khom rau cov tuam txhab tsim khoom hauv Suav teb uas muaj zog los muag Suav cov khoom ntawm lub platform hauv ntau ntau.Cov khoom lag luam zoo thiab tus nqi qis hauv Suav teb tau nrov dua hauv txhua lub tebchaws hauv Africa.Cov neeg muag khoom los ntawm ob lub teb chaws thiab Tuam Tshoj tuaj yeem nkag mus thiab qhib khw.Lub platform muaj kev npaj qhib qhov chaw hauv Nigeria, Kenya, thiab Angola xyoo no.
Tsuas yog 34% ntawm cov neeg siv khoom online hauv cov tebchaws xws li Kenya, Nigeria, thiab Ghana tau yuav khoom lossis kev pabcuam online, uas nyob deb ntawm South Africa.Nws tuaj yeem hais tias nws tseem nyob hauv nws cov menyuam mos, thiab kev tshaj xov xwm hauv zej zog tau tsim muaj zog, nrog ntau dua 56% ntawm cov neeg Ghanaian.(Independent of age) Nrog ib tug nquag Facebook account, txog 13% ntawm Ghanaian tuam txhab uas muag tsim e-commerce muag raws.Nws tuaj yeem txheeb xyuas tau tias feem ntau cov tuam txhab African tsis tshua muaj kev koom tes hauv kev lag luam e-lag luam muag khoom, yog li qhov kev sib tw tseem me me, thiab muaj cov phiaj xwm los qhia cov khoom muag rau lub teb chaws no lossis lwm lub teb chaws tuaj yeem siv tau zoo ntawm TospinoMall Tuam Tshoj-Africa. hla ciam teb e-commerce platform.Nws muaj qhov zoo ntawm kev tsim tus kheej hauv zos logistics, xa khoom xa tuaj, thiab chaw cia khoom.Qhov qhib nyiaj ntsuab ntawm kev xa khoom muab cov neeg siv tshiab nrog kev ntseeg siab dua hauv kev lag luam e-lag luam., Yog li nws tuaj yeem nrawm nrawm rau kev lag luam sib koom ntawm lwm lub lag luam e-lag luam.
Post lub sij hawm: Dec-15-2021